Entries by Martyn Barnett


Resolving Technology Woes in Digital Advertising: A XEN Success Story for Mass Media

In the world of digital advertising, every minute counts. And for media owners like Mass Media, managing multiple locations can often be a logistical challenge, particularly when technology lets us down. Fortunately, with GSL’s expertise and innovative smart technology solutions, we are proud to have transformed Mass Media’s digital network operations for the better, saving […]

Leveraging Shopper Insights to Optimize In-Store Advertising Strategies

In the ever-evolving world of advertising, data-driven insights have become the backbone of every successful campaign. And with the significant developments in digital signage and out-of-home (OOH) advertising, businesses now have an unprecedented opportunity to gather valuable information about their audiences that were previously impossible. By harnessing insights, analytics, audience detection, and real-time personalizations, brands […]

Lightning fast performance by team Ground Support Labs to support the start of the #CaliforniaStateFair in Sacramento last week.

With just 8 days before the start of the #CAStateFair (https://lnkd.in/eUx6JTyP), it seemed that everyone had let this customer down. Having seen some of our fantastic work at Macerich Malls, this customer made just one more desperate call – and they’re sure glad they did. Team GSL were able to onboard this new customer and provide six brand new […]

Get more for your dollar

Project Synposis: Digital signage with remote monitoring and management at an affordable price for a budget brand LCD Screens positioned in windows, cash-wrap areas and promotional end-cap positions for greatest visibility Affordable monthly subscription to the GSL XEN Platform offers a scalable commercial offering at an affordable cost The Success Story of an independent family-owned […]