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Ground Support Labs Enhances Digital Experience for San Diego Humane Society

Marketers and adoption centre operators have been searching for a more innovative way to engage with both staff and patrons and Ground Support Labs (GSL), in collaboration with Navori, delivered an interactive digital solution.

I have nothing but good things to say about GSL. They were and have been responsive anytime we needed assistance. The CMS is easy to use and allows us to be agile with updating content on the various screens. I love having the digital donor walls and am looking forward to getting more creative with the content in the near future.

Objective

To improve the adoption center experience through interactive technology and real-time content delivery.

Solution

Complete professional software solution powered by Navori.

Ground Support Labs, a global leader in turnkey digital signage and consumer engagement technology solutions, partnered with Navori to deploy a revolutionary digital experience at San Diego Humane Society’s adoption center. GSL and Navori’s combined platform provided real-time content integration with the Shelter Buddy system, enhancing the adoption process and improving guest interaction. The Humane Society now uses digital signage in various areas, including habitats for dogs, cats, and small animals, as well as entry kiosks and donor walls. Navori’s software enables real-time updates and seamless content synchronization across multiple displays, ensuring a cohesive guest experience.

GSL and Navori Power San Diego Humane Society’s Digital Signage System

San Diego Humane Society sought an advanced digital experience to engage both patrons and staff, creating a more modern and efficient adoption center. GSL, leveraging Navori’s Professional software, seamlessly integrated the system with Shelter Buddy, enabling real-time information on animals available for adoption to be accessed across multiple platforms, including kiosks, wall-mounted displays, and tablets. This real-time data replaced outdated paper kennel cards, improving guest experience and facilitating faster animal adoptions.

Additionally, Navori’s Content Manager simplified content management for the Humane Society’s staff, allowing them to quickly update and synchronize content across multiple displays without needing advanced technical expertise. The system’s ability to manage both Windows-based and Android media players ensured cross-platform compatibility, streamlining operations.

Talk with Kathleen Van Dusen, Project Manager:

What are the benefits of now having this solution deployed in their facility.

KVD: Guests are able to find basic information on their own while using the kiosks and digital kennel cards. This interactive tool gives them something to do while they wait to meet with an Adoption Counselor.

Positive feedback on the solution from their customers or visitors.

KVD: Our guests enjoy using the kiosks and digital kennel cards. This gives folks the ability to see all relevant information on an animal in real-time and they have the option to look through multiple photos. 

What made you want to get started with/deploy these digital experience?

KVD: In the past we used paper kennel cards which would become outdated almost as quickly as they were printed and placed on the kennel. These would get dirty, wet, crinkled and removed by guests. The digital version is not only visually appealing, but also functional and improved the guest experience.

What you like most about the software powering the deployments?

KVD: The software is user friendly and easy to troubleshoot.

How has this system made your customers/visitors experiences better?

KVD: Guests are able to find basic information on their own while using the kiosks and digital kennel cards. This interactive tool gives them something to do while they wait to meet with an Adoption Counselor.

How easy is this new system to use?

KVD: The software is user friendly and easy to troubleshoot.

San Diego Humane Society Selects Navori STiX Media Players

The Humane Society adopted Navori’s STiX media players for content playback, ensuring exceptional video quality and streamlined technical architecture. These Android-based devices eliminated the need for local hardware management, allowing remote control of content updates and offering scalability for future upgrades. Navori’s players also ensured that the digital displays could handle high-resolution content, such as 4K video, without requiring changes to the infrastructure.

Easy Integration with Shelter Buddy

GSL, powered by Navori’s QL Professional software, is efficiently integrated with the Shelter Buddy animal management system, providing dynamic and real-time updates on animals available for adoption. HTML5-based experiences developed for the entrance kiosks and animal habitats ensure that guests can access the most current information on the animals, including images, videos, and other data. Navori’s Content Synchronization feature ensures that creative content remains aligned across multiple displays, providing a seamless and engaging experience during special events.

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Travel Retail Solutions: Virtual Try On

Travel Retail has an opportunity to engage shoppers in a way that would make the high street envious – increased dwell times! And for global travel retailers like Avolta, delivering richly engaging digital solutions that can inform and influence shoppers is key to success. Fortunately, with GSL’s expertise and innovative smart technology solutions, we are proud to have developed and deployed smart interactive retail technologies into airports around the world. 

Virtual Try On: The Initial Brief 

GSL were tasked with designing, building, deploying and supporting a retail-ready interactive experience for deployment into global air-side retail stores. The software allows a shopper to explore a Virtual Try On makeup experience to digitally try-on various makeup products using the digital display as a “Smart Mirror”.

For this solution, flexible deployment was key to the requirement, with some stores only able to accommodate floor standing, or others counter-top and others yet only wall mounted technologies.

Also key to the success of the project was seamless global network connectivity using a dedicated IoT data network that could work in any of up to 188 countries around the world.

GSL has designed the software, hardware and integrations necessary for global deployment of this interactive display solution, and provides 24*7 proactive monitoring, remote management and network connectivity around the world.

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Travel Retail Solutions: Find Your Perfect Whisky !

Travel Retail has an opportunity to engage shoppers in a way that would make the high street envious – increased dwell times! And for global travel retailers like Avolta, delivering richly engaging digital solutions that can inform and influence shoppers is key to success. Fortunately, with GSL’s expertise and innovative smart technology solutions, we are proud to have developed and deployed smart interactive retail technologies into airports around the world. 

Whisky Finder: The Initial Brief 

Fruity, Spicy, Smoky or Sweet ? The key flavours of the perfect Whisky. How can a digital interactive experience take a shopper on a flavourful journey of exploration through these categories and help the shopper to find their perfect blend or brand.

The solution asks the shopper a series of questions about taste and preference and uncovers a profile that matches the shoppers ideal flavour and then presents a catalogue of matching Whisky brands for purchase.

By delivering a personalised experience, the shopper understands that the recommendations are tailored to their individual preference of taste, and can therefore be confident of the recommendations given, thus increasing the probability of purchase.

GSL has designed the software, hardware and integrations necessary for global deployment of this interactive display solution, and provides 24*7 proactive monitoring, remote management and network connectivity around the world.

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Resolving Technology Woes in Digital Advertising: A XEN Success Story for Mass Media

In the world of digital advertising, every minute counts. And for media owners like Mass Media, managing multiple locations can often be a logistical challenge, particularly when technology lets us down. Fortunately, with GSL’s expertise and innovative smart technology solutions, we are proud to have transformed Mass Media’s digital network operations for the better, saving them (and others like them), many thousands of hours of downtime in the process. 

The Lexicon, Bracknell, Berkshire (UK): The Initial Brief 

With Mass Media’s DOOH Network at the Lexicon Shopping Centre in Bracknell on the verge of going live, we had the pleasure of being introduced to the project. Leveraging GSL media players, smart technology and the XEN platform, a seamless installation process took place whereby we worked closely with Mass Media’s kiosk manufacturer to ensure everything was in perfect sync – from power management and the data network to software integration, all ready for the centre’s go-live. 

Unravelling the Mystery

Shortly after the installation, however, GSL XEN detected a problem. Fourteen screens across seven double-sided kiosks were mysteriously, and seemingly randomly switching off, with no immediate indication of the cause. The potential impact of this issue could have been significant had it not been for our proactive monitoring and data insights, as traditionally, this would have resulted in repeated site visits to turn the screens back on, and investing significant time into investigating what was causing this issue – which would have gone undetected and almost certainly unreported for quite some time. 

The XEN NOC however, was able to meticulously track the patterns of what was going on and turn the screens back on remotely. Data Analysis showed that screens facing east experienced morning shutdowns, while those facing west suffered in the afternoon. The culprit? Overheating. The screens were reaching critical temperatures and shutting down as a safety measure – something XEN was able to tell us without having to step foot onsite. 

Remote Resolution: From Weeks to Minutes

Informed with real-time temperature data reported by XEN, GSL worked closely with the kiosk manufacturer to implement a cooling upgrade. This proactive approach not only addressed the immediate issue but also laid the foundation for a more sustainable, reliable system. GSL’s ability to remotely assess the effectiveness of the modifications meant that downtime was minimized, revenue was protected, and Mass Media’s business was safeguarded.

This breakthrough not only saved Mass Media precious time but also averted the need for their team to physically travel to site for manual intervention. The efficiency gains were staggering, reducing resolution times from weeks to an average of just 1.5 hours – a huge win for any digital advertising network and one that comes at a huge cost saving.

Beyond Mass Media: A Track Record of Success

GSL’s success with Mass Media is just one example of the transformative impact we’ve had on media owners in the United States and in the UK/Europe. Another client of ours saw a remarkable $78,000 reduction in service calls in the first quarter reducing service calls by up to 96%, with projected savings of $470,000 over the life of the contract. These outcomes shine light on our commitment to delivering tangible, sustainable results for our clients.

“Having real-time data and insights into the performance of the entire digital network is a game changer. I now have 24/7 access into how the network is performing, and if ever an issue does arise, GSL notify me almost immediately. In this instance of our kiosks overheating, we not only identified the issue straight away, but being able to learn the cause and resolve it almost instantaneously would never have been possible without the XEN platform.” – Mass Lambresa, CEO, Mass Media

The Power of XEN for Media Owners 

The GSL-Mass Media collaboration stands as a testament to the power of innovation and expertise in digital advertising network operations. By leveraging cutting-edge technology and a deep understanding of our client’s needs, we managed to not only resolve immediate challenges but have also paved the way for a more efficient, sustainable future for our client. The success story of our partnership with Mass Media is just one chapter in our ongoing mission to revolutionize the way media owners operate in the digital landscape.

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Lightning fast performance by team Ground Support Labs to support the start of the #CaliforniaStateFair in Sacramento last week.

With just 8 days before the start of the #CAStateFair (https://lnkd.in/eUx6JTyP), it seemed that everyone had let this customer down. Having seen some of our fantastic work at Macerich Malls, this customer made just one more desperate call – and they’re sure glad they did.

Team GSL were able to onboard this new customer and provide six brand new outdoor digital kiosks, powered by our XEN CMS and NOC Platform and connected to our IoT LTE Network in record time. In less than 8 days from our instruction, when everyone else had said it couldn’t be done, GSL stepped up and delivered.

It’s what we do.

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