Ground Support Labs Enhances Digital Experience for San Diego Humane Society

Marketers and adoption centre operators have been searching for a more innovative way to engage with both staff and patrons and Ground Support Labs (GSL), in collaboration with Navori, delivered an interactive digital solution.

I have nothing but good things to say about GSL. They were and have been responsive anytime we needed assistance. The CMS is easy to use and allows us to be agile with updating content on the various screens. I love having the digital donor walls and am looking forward to getting more creative with the content in the near future.

Objective

To improve the adoption center experience through interactive technology and real-time content delivery.

Solution

Complete professional software solution powered by Navori.

Ground Support Labs, a global leader in turnkey digital signage and consumer engagement technology solutions, partnered with Navori to deploy a revolutionary digital experience at San Diego Humane Society’s adoption center. GSL and Navori’s combined platform provided real-time content integration with the Shelter Buddy system, enhancing the adoption process and improving guest interaction. The Humane Society now uses digital signage in various areas, including habitats for dogs, cats, and small animals, as well as entry kiosks and donor walls. Navori’s software enables real-time updates and seamless content synchronization across multiple displays, ensuring a cohesive guest experience.

GSL and Navori Power San Diego Humane Society’s Digital Signage System

San Diego Humane Society sought an advanced digital experience to engage both patrons and staff, creating a more modern and efficient adoption center. GSL, leveraging Navori’s Professional software, seamlessly integrated the system with Shelter Buddy, enabling real-time information on animals available for adoption to be accessed across multiple platforms, including kiosks, wall-mounted displays, and tablets. This real-time data replaced outdated paper kennel cards, improving guest experience and facilitating faster animal adoptions.

Additionally, Navori’s Content Manager simplified content management for the Humane Society’s staff, allowing them to quickly update and synchronize content across multiple displays without needing advanced technical expertise. The system’s ability to manage both Windows-based and Android media players ensured cross-platform compatibility, streamlining operations.

Talk with Kathleen Van Dusen, Project Manager:

What are the benefits of now having this solution deployed in their facility.

KVD: Guests are able to find basic information on their own while using the kiosks and digital kennel cards. This interactive tool gives them something to do while they wait to meet with an Adoption Counselor.

Positive feedback on the solution from their customers or visitors.

KVD: Our guests enjoy using the kiosks and digital kennel cards. This gives folks the ability to see all relevant information on an animal in real-time and they have the option to look through multiple photos. 

What made you want to get started with/deploy these digital experience?

KVD: In the past we used paper kennel cards which would become outdated almost as quickly as they were printed and placed on the kennel. These would get dirty, wet, crinkled and removed by guests. The digital version is not only visually appealing, but also functional and improved the guest experience.

What you like most about the software powering the deployments?

KVD: The software is user friendly and easy to troubleshoot.

How has this system made your customers/visitors experiences better?

KVD: Guests are able to find basic information on their own while using the kiosks and digital kennel cards. This interactive tool gives them something to do while they wait to meet with an Adoption Counselor.

How easy is this new system to use?

KVD: The software is user friendly and easy to troubleshoot.

San Diego Humane Society Selects Navori STiX Media Players

The Humane Society adopted Navori’s STiX media players for content playback, ensuring exceptional video quality and streamlined technical architecture. These Android-based devices eliminated the need for local hardware management, allowing remote control of content updates and offering scalability for future upgrades. Navori’s players also ensured that the digital displays could handle high-resolution content, such as 4K video, without requiring changes to the infrastructure.

Easy Integration with Shelter Buddy

GSL, powered by Navori’s QL Professional software, is efficiently integrated with the Shelter Buddy animal management system, providing dynamic and real-time updates on animals available for adoption. HTML5-based experiences developed for the entrance kiosks and animal habitats ensure that guests can access the most current information on the animals, including images, videos, and other data. Navori’s Content Synchronization feature ensures that creative content remains aligned across multiple displays, providing a seamless and engaging experience during special events.