Traditional retailers understand the importance of utilizing digital technologies to engage and inform shoppers about their latest designs and promotions, but can they incorporate such strategies at the same time as maintaining their dedication to their enduring classic design? Also, can digital technology harmonize with the unique and historic architecture of their stores? The Conran Shop understood that their target audience not only needed to be informed about their blended designs and exclusive services, but that communication of promotional offers would be key to increased footfall.
This retailer’s ambition was to provide an unparalleled experience that goes above and beyond the normal shopper journey- to create an upmarket store layout and environment for the shopper, showcasing their curated design icons whilst tailoring the content to their shopper demographic. In key locations they wanted to display superior quality looping digital content to attract and engage with the consumer whilst including the ability to update the content quickly and with ease.
This missing component was finding a partner who understood the market the retailer worked in and was able to offer a high-quality solution with advanced functionality at an affordable price. The partner had to have the capability to support both their London and Paris locations.