Savvy FMCG brands understand that the in-store retail experience can deliver something for shoppers that online never can – the opportunity to Taste & Discover the brand’s products.
Where better than at the shelf, surrounded by products and accessories, for the shopper to experience the product, learn about the brand, the product origins, sustainability and be educated about the best way to prepare and consume the brand’s products?
For a well-known Coffee Brand, facilitating the ability to brew a real cup of coffee in the latest capsule machine, and at the same time delivering a rich and engaging digital interactive experience to share Coffee recipes, demonstrate machine operating instructions and inspirational content about the origins of the flavours and the values of the brand, is another level of customer engagement.
This Coffee Brand needed much more for their boutique stores than lavish in-store displays, or chaotic unsynchronised linear video playing on multiple screens around the stores – what they needed was a personal digital content experience delivered one-to-one to the shopper while they brewed their own cup of coffee from the latest range of machines.
They needed a solution that could subtly educate the shopper about the brand, the coffee machines, share ideas about different coffee recipes and tell a story about the origins of the coffee flavours. To be able to evolve the experience was key to attracting a repeat audience with new recipes and adaptable content updates.
At the same time, they needed a solution that could produce rich and insightful data and analytics to help them enhance their understanding of the shopper journey and preferences.