The global pandemic forced the buying and selling of beauty products to become merely transactions. Online sales surged, but not to the kind of levels that replaced the sale of beauty products in retail stores. For one thing, people were staying at home. But more importantly, buying beauty products online was very different than the in-store experience.
Makeup and Beauty Product Shoppers demand engaging experiences from retail stores. They want to touch, to feel and to try products on. They want personalized recommendations for products that are right for their complexion, skin-tone – even their mood.
Smart retailers are embracing technologies to deliver personalized and engaging experiences for Skincare and Makeup to help shoppers find the right products that are tailored to their needs. These smart retailers are best positioned to benefit from growing in-store traffic and shopper loyalty in a post-pandemic world.
This Grocery Retailer with more than 275 stores is embracing technology to bring Augmented Reality and Artificial Intelligence experiences to help shoppers find the right products that are intelligently personalized.
The Skincare Advisor educates and supports the shopper to discover skincare products, routines and treatments that are tailored to their needs and concerns.
The Virtual Makeup Advisor helps the shopper navigate the beauty decision with personalized guidance to discover and virtually try-on the most suitable makeup products.