sbe Lifestyle Hospitality is an established innovative leader in the food and hospitality industry. They offer the latest eating trends, they highlight their brands with big name chefs, and they embrace using technology to increase their brand awareness.
sbe’s new initiative called C3 (Creating Culinary Communities) is a cutting-edge food and beverage platform that consists of limited-service culinary brands. C3 is focused on disrupting the food and beverage industry by rapidly evolving customer preferences such as Food Halls, ghost kitchens, and mobile delivery. It is no coincidence that sbe understands the importance of adding best-in-class technology to complement their food and beverage initiatives, promote their offerings, increase their ROI, and elevate their world class chefs.
sbe began breaking ground on Citizens, a state-of-the-art Food Hall in the heart of Manhattan West Hudson Yards in 2019. Citizens features stunning full-service restaurants, multiple bars, and a full range of fast-casual dining and beverage options. What Sbe needed now was a turnkey digital signage platform in the Food Hall that would match the aesthetic and futuristic elegance of their brands. After months of discovery and ideation with sbe and their designers, the signage strategy was broken down into three phases:
Attract & Engage
Unique & Innovative
Clear & Precise Menu Messaging